Here are two real reviews of the same towel. SIMON Harding gave it five stars and wrote: "This is brilliant does keep ya cool i used it all over the summer even in Spain at 40deg it keeps ya cool." John MadDog gave it one star and called it a "total scam" with "no special cooling effect beyond any other wet towel."

Both bought the Surcotto Cooling Towel. Both used it in hot weather. They could not disagree more. So which one is right?

The answer, after reading the recent customer reviews that are actually about the towel, is that they're both telling the truth about their own experience. That sounds like a cop-out, but it isn't. The split tells you exactly when this towel is worth packing and when it'll leave you cold (in the wrong sense). If you're eyeing one for a sweaty summer of camping, festivals and hill walks, this is the bit worth knowing before you spend.

What you're actually buying

The Surcotto is a microfibre cooling towel measuring 40" x 12", which is roughly 100cm x 30cm: long enough to drape right round your neck with the ends hanging down your chest. It's the black single-towel version, and the fabric is what Surcotto calls Softcool Extreme, a cooling fibre designed to pull heat and sweat off your skin so you feel cooler in hot weather.

The way it works is simple, and that simplicity is the source of all the arguing. You wet it, wring it out, and lay it on your skin. As the water evaporates it draws heat away, which is the same principle that makes you shiver stepping out of a swimming pool. When it stops feeling cool, you wring it out a few more times to reactivate it. There's no battery, no gel, no charging. It's a cloth and physics.

The whole package weighs just 115g including the round carry bottle it ships in, so it disappears into a daypack or clips onto a rucksack strap. The fibre is described as silk-like and soft against the skin, machine washable, with no chemical additives and some UV protection built in. Surcotto don't put a number on that UV protection, so I won't either, but it's a sensible bonus for anyone wearing it across the back of the neck on an exposed ridge.

The wet flannel argument, settled

One thing worth knowing before we dig in: this listing's reviews are muddied with older ones for an unrelated product, so we've leaned on the recent verified buyers who are actually reviewing the towel. Of those roughly 40 recent towel reviews, 5 are one-star, and the loudest ones say some version of: this is just a damp cloth, you've been had. One reviewer put it bluntly, suggesting you "stick a tea towel under a cold tap, wring the water out, shake it and you get the same damp towel as this." Another, Miss S Holton, gave it three stars and wrote: "Don't know if I'm doing it wrong but I'm disappointed. It's just a cold wet towel."

Here's the uncomfortable truth they've half-stumbled onto: they're not entirely wrong about the physics. Any wet cloth cools by evaporation. What a proper cooling towel like this one adds is a fibre structure that holds water across a wide surface and releases it slowly, so the cooling lasts longer and feels more even than a wrung-out tea towel that goes dry and clammy in ten minutes. It's a real difference, but it's a difference of degree, not magic. If you were expecting an ice pack round your neck, you'll be let down. If you wanted something that keeps the back of your neck clearly cooler than bare skin on a muggy day, it does that.

The technique matters more than people expect. Several of the disappointed reviewers admit they may not have used it right. The towel needs to be properly wet and wrung firm, not just splashed, and it needs re-wetting when it warms. The happiest users treat it as a bit of active kit they top up through the day, not a one-and-done gadget.

Where it really delivers: heat, sweat and long days outdoors

Strip out the misuse and the picture from the five-star camp (28 of the roughly 40 recent reviews about the towel) is consistent and pretty convincing. The strongest praise comes from people using it in real heat for hours at a time.

SIMON Harding's 40-degree Spanish summer is the headline endorsement, and it's one of the most helpful-voted positive reviews on the listing. Emily hunter's account is the one that stuck with me: her grandson took it on a 177-mile charity walk and she says "it stayed cold for over 3 hours." Sandy used it bowling in over 30-degree heat and reckoned it "stopped me from being Ill," which is the bit that matters when you're stuck in a field with no shade. For UK camping that translates directly: the muggy August afternoon pitching the tent, the airless queue for the festival main stage, the sweaty plod up a hill when the sun finally shows up.

Plenty of buyers also reach for it well beyond camping. One works next to an industrial oven and says it "helps a lot." Another, rebecca hutchinson, bought it for menopause cooling and was won over despite being "dubious," calling it "soooo cooling." A mobility scooter user planned to use it to stop sticking to a hot vinyl seat. None of that is camp-specific, but it tells you the cooling effect is real enough that people keep finding new jobs for it.

Gym, neck and the size question

There's a second, quieter fan club here: gym-goers. Lou keeps hers in her gym bag and rates the carry tub, noting "it has a clip on top that you can attach to the bag." Elliot bought it specifically "to help mop up the profuse sweating I do at the gym" and confirms the size is "perfect size to hang around your neck" with material that "soaks up sweat well." For campers this overlap is useful, because it means the same towel that cools you on the trail also doubles as a sweat rag and a quick-dry body towel after a wild swim or a strip wash at the standpipe.

That 40-inch length is mostly a plus, but it's worth flagging one mild gripe. J. A. Baird found it "much too long" and had to "wrap it around my neck a few times," after which "it kept coming loose." If you've got a smaller frame, the towel can feel like a lot of fabric to manage round your neck. It's not a fault, just a fit thing, and most reviewers see the generous size as a bonus because it covers more skin and can dry off more of you.

Two real gotchas the listing won't tell you

Beyond the does-it-cool debate, two practical complaints come up often enough that you should plan around them.

The first, and the one that could actually ruin the towel, comes from a three-star reviewer posting under the name "great," whose review collected nine helpful votes: "Unfortunately I left it in the bottle that it comes with whilst damp and it ruined it... Had to bin it after 2 weeks due to the smell!" The carry bottle is handy for transport, but sealing a damp microfibre towel inside a closed container is asking for mildew. The fix is easy and free: never store it wet in the bottle. Rinse it, wring it, and let it dry fully before it goes back in, or just dry it over the tent line. Several happy users do exactly this, and one, posting as "star," even rinses hers and keeps it in the fridge overnight for a cold start in the morning.

The second gripe is petty but real. Jean left a one-star review (six helpful votes) about "sticky labels on both bottles which are impossible to remove," adding that the label "even covers the instructions." A stubborn sticker won't change how the towel performs, but it's annoying on a new purchase, so be ready to attack it with warm soapy water or a dab of oil if it bothers you.

One older grumble about the photo showing two towels when you only get one appears to relate to a previous listing version. The current product title and description describe a single towel with one bottle, so check the live listing before you order if pack quantity matters to you.

So should it go in your kit bag?

The 4.1 average across 435 ratings is, to my mind, a fair reflection of what this thing is. It's not a five-star miracle and it was never going to be, because no cloth-and-water towel can be. The one-star reviews are mostly from people who expected refrigeration and got evaporation, or who stored it wrong and grew a science experiment. The five-star reviews are from people who used it properly in real heat and found it did the job.

Pack it if you camp, walk or sit out through British heatwaves and muggy nights under canvas, if you sweat buckets at the gym, or if you want a featherweight cooler that costs nothing to run and weighs almost nothing in the bag. Skip it if you want instant icy cold with no faffing, or if you're not prepared to re-wet it through the day and dry it out properly afterwards. Used as intended, with realistic expectations, it's a smart, packable bit of hot-weather kit well worth a slot in a summer daypack.

Surcotto Cooling Towel

A featherweight 40-inch microfibre cooling towel for camping, hiking, festivals and the gym. Wet it, wring it, and keep your neck cool through the hottest days. Comes with a clip-on carry bottle.